7 Things to Know About Social Media Goals

We could make a billion jokes about 2020 being a dumpster fire, but you’ve probably heard them all. So, instead of focusing on the craziness of last year, it’s the perfect time to put a spotlight on 2021!

Now, more than ever, social media can play an integral part of the overall business strategy. More people are staying home – and where do they spend their time? 84% of people with access to the internet use social media (according to Hootsuite). If your business isn’t utilizing a social strategy – it could seriously be missing out!

So where to start? It’s hard to develop a successful plan without first establishing social media goals. Here’s 7 things to consider:

#1: Why Goals Are Important

“Your focus determines your reality.”

George Lucas

Goals drive success and narrow your focus. They help provide accountability and motivate you to accomplish more. Without them, social media can be an overwhelming beast ready to devour all of your efforts.

#2: Social Media Audit

Believe it or not, 2020 can be a great place to start when creating your 2021 plan. Go back and see what worked and what didn’t. Did you reach your ideal client? If not, what could you change? Do a deep dive into your analytics. What posts fell flat? You have to see where you’ve been and where you are now, to see where you need to go next.

#3: Setting Social Goals

S.M.A.R.T. goals are a great place to start!

Specific. Measurable. Attainable. Relevant. Timely.

This framework can be an anchor for setting well-thought out and organized goals. Success never looked so good!

#4: Examples of Social Media Goals

According to Sprout Social’s research, the top goals for marketers are:

  • 70% want to increase brand awareness
  • 59% focus on sales/lead generation
  • 48% want to increase community engagement
  • 46% want to grow their brand’s audience
  • 45% want to increase website traffic

Knowing what role social media plays in your business, will help determine what goals should be established. Trust us: if you’re just throwing things on social media and hoping for great results, disappointment will most likely be in your future.

#5: Align Social Goals with Business Goals

This is easier said than done. It can be difficult to make all the pieces of your business puzzle fit together. BUT, aligning your business goals with your social media goals will be significantly more beneficial. You’ll create a well-oiled machine capable of connecting your business with your audience in a meaningful way!

#6: Types of Goals

Long-Term Goals: These are goals over a year out. Where do you want to be in a year? In five? In ten? Having a long term strategy helps influence your decisions now.

Short- Term Goals: These are goals within the next year. They should help support your long-term goals and focus your efforts Q1 – Q4.

Monthly Goals: These are stepping stones to your short-term and long-term goals. They should all flow together to help create a kick-butt strategy.

#7: Tracking Results

Decide which metrics you need to measure for each objective. There’s no real point in going through the work to create goals if you’re not measuring the outcome.


Don’t let another year pass you by without an organized social strategy. Now is the time to set your business up for success. What questions do you have about setting social media goals for your business?

If social media isn’t your thing, and this sounds like more work than it’s worth – we would love to work with you!

If you’re looking for more social media tips, check out this article:

5 Ways to Start Rocking Your Social Media

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