Let’s be honest – running a businesses is a whole lot of work. There are about a billion and a half things to do and never enough time to do them. So, often the question becomes, “Does my business really need to be active on social media? Is it really that important?”
The answer: “Yes! Yes! A million times yes!”
Even if you don’t have enough time – you should still set up a social account.
Even if you feel you don’t understand the platforms – seek expert advice
Even if you feel you don’t know what you’re doing – hire it out.
Reasons for using social media for your business:
1. Brand Awareness:
Having a social media presence puts your brand directly in front of consumers. Phonebooks might as well be a relic of ancient history. Facebook. Instagram. Twitter. These are the platforms people use to find the services your business offers. According to Sprout Social, 50% of millennials will do internet research of a brand before they decide to buy! In other words, if consumers can’t find your business on social media, you might as well not exist.
2. Authority in Your Field:
Story time: Fred’s shoe business has an Instagram and a Facebook; however, all Fred posts is content that pushes his product. What happens? Any followers he did have, decide to unfollow. Consumers no longer want to buy shoes from Fred. Fred is sad and alone. Don’t be like Fred. When businesses only post their products – they come across as spammy and unapproachable. By adding tips & tricks, blog articles, pictures and infographics – you add value. Consumers will start to like, know, and trust you.
3. Humanization of Your Company:
People want to connect with the company they are are purchasing from. The mission, passion, and personality of your brand is important! Wendy’s dominates on social media because they know their brand voice – and people are begging for more! This establishes brand loyalty – which makes consumers keep coming back to your business. It’s not enough to just post products – we need to provide value.
4. Connect with Current and Potential Customers:
We live in a fast-paced world. When people have questions about your products – they want answers now. He who has the better customer service gets the sale. Great customer service creates brand loyalty – even if your product costs more, consumers will choose your product if they like your brand. I want to feel valued as a customer. If not, there are plenty of other places to shop!
What is a social media manager and why do I need one?
Now we know why social media is important for our businesses – but the practical question is, “How long is this going to take?” As a business owner, you don’t have oodles of time to throw at more projects and tasks. Social media is not something that suddenly springs out from the darkness of the internet, and BOOM your done. It takes time. A lot of time. It’s an ever changing and evolving game.
The Answer: Hire it out. This allows you to work on the things you love about your business.
A social media manager monitors, creates posts for, and engages with your audience on behalf of your brand. They create a game plan for your online presence to help generate leads, guide traffic to your website, and supply customer service that will literally knock your socks off (okay – maybe not literally, but you get the point). A social media manager could save you hours every week. Hours that you could spend doing the things you love.